Personal Trainer Business Cards
Fitness business card printing
Does as much care go into your card design as it does your gym or training? When you meet someone they will judge you based on many different “tells”, which will include the business card you hand them as well as checking out your abs.
Being a personal trainer is, well, very personal. This is why making a good first impression is very important, which can be even more difficult if you haven’t met your potential client yet which means your business card may be your first impression and may certainly be your last if you do not look professional.
Read on for more information on how to make a good first impression.
Are you easy to work with?
You can appear more personable by including a photo of yourself on your business card, which will be more reassuring to a potential client if they can see who they would be dealing with and this also helps put a face to the name which can help build some instant rapport.
Offering a free trial or a satisfaction guarantee can also help enforce your credibility further if the person working with you knows that they have nothing to lose from giving you a chance.
Can you be trusted?
Do you have accreditation that shows people you know what you’re doing? If so then drop a mention of it in with your business card design. The same also applies to being first aid certified, since injuries can and do happen. It may also be worthwhile checking out some of the PT training courses online here.
Dropping in other keywords such as “considerate”, “encouraging”, etc can also help generate positive reinforcement to the person you hand your card off to.
Who are you targeting?
Do you specialise more in weight loss for the elderly or power lifters? You can be a generalist, but niching down will make your business sound much more relevant to the person you’re talking to. In cases such as these you might want to tailor your visiting card according to who you’re targeting, so if one person wants to bulk up for example then you can focus the message of your card on selling points relevant to that, since the message you want to put across would be very different to someone who is purely after weight loss. If this is you it would be a great idea to have more than one card design so you can give your potential client a specific card showing the service they are directly after making you appear like a fitness guru who they would be foolish to ignore. Take a look at our business card page before you leave.
Below are some of our more popular designs: