When you order a poster online, it more than likely arrived rolled up in a tube. The challenge is, of course, trying to get the poster to lay flat without doing any damage to it.  Thankfully, there are steps you can take at home to get your poster looking nice and new again. Here’s how to…

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In short, DPI stands for dots per inch. It’s an acronym commonly used in the world of printing, and is a measurement of the level of detail that can be produced by a printer.  The higher the DPI, the higher resolution the print will be — this is because the more dots per inch there…

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Flyer layout design can be difficult to do well, especially with text-heavy projects.  Forcing a lot of information into a limited space is sometimes an unavoidable graphic design issue. The question becomes– how do you design a text-heavy advertisement that still attracts the eye? People are usually attracted to minimalist, image-heavy designs. You can, however, engage your…

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Direct mail is an essential channel for small business marketing campaigns. Designing a creative mailer that goes the extra mile are an effective way to attract new business. While consumers are drowning in email and digital ads, physical mail continues to grab and hold their attention. In particular, small businesses that run creative direct mail…

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Business cards show what you’re all about, consolidate your corporate identity, and give potential customers an easy way to contact you. Adding business card graphics are a great way to make your card unforgettable. If you’re not sure where to start, don’t worry! We’ll tell you everything you need to know in order to create an…

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Today, we understand that the use of colour in advertising communicates specific emotions, feelings, and moods, to an audience. However, colour theory and the psychology of colour are ancient studies. One of the earliest mentions of colour theory comes from Aristotle in his famous 4th-century BCE treatise on aesthetics, On Colour. Sir Isaac Newton developed colour theory further…

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Small business owners need to find cost-effective and eye-catching ways to get their message out. In this digital marketing age, people forget about the potential of mailers to help increase sales without breaking the bank. However, to ensure your direct mail marketing campaign is successful, you have to create memorable marketing materials. Read on to learn…

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Your brand colours help establish your brand identity, which is what sets you apart from the competition. Whether you’re launching a new brand or refreshing an existing one, it’s important to choose the right color combo. Certain colors and color combinations can elicit emotional responses from your target audience and influence how they react to…

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The proof check process gives content a final polish in the last stage of editing before going to print. If you are printing marketing materials for your business, it’s essential to follow proof checking protocol to avoid costly typos, formatting issues, grammatical and spelling errors.    How to Proofread Before Sending to Print If you…

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