{"id":1349,"date":"2026-09-30T07:00:24","date_gmt":"2026-09-30T06:00:24","guid":{"rendered":"https:\/\/www.banana-print.co.uk\/blog\/?p=1349"},"modified":"2026-09-30T12:35:47","modified_gmt":"2026-09-30T11:35:47","slug":"brochure-leaflet-paper","status":"publish","type":"post","link":"https:\/\/www.banana-print.co.uk\/blog\/brochure-leaflet-paper\/","title":{"rendered":"Best Paper Types for Leaflets and Brochures"},"content":{"rendered":"

First published: 23 December 2020 | Updated: 30 September 2026<\/strong><\/p>\n

The best paper for a leaflet or brochure depends on how it’ll be used: uncoated paper for anything that needs writing on, gloss for bold, colourful visuals, silk for an elegant middle ground, and matte for a modern, understated feel. Beyond paper, your fold style and size matter just as much as the finish. Here’s how to choose the right combination for your marketing material.<\/span><\/p>\n

Quick comparison:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n
Finish<\/th>\nTypical weight<\/th>\nFeel<\/th>\nBest for<\/th>\nFinish<\/th>\n<\/tr>\n<\/thead>\n
Uncoated<\/td>\n130-170gsm<\/td>\nNatural, writable<\/td>\nLeaflets used in meetings, forms, and note-taking<\/td>\nUncoated<\/td>\n<\/tr>\n
Gloss<\/td>\n150-170gsm<\/td>\nShiny, vibrant colours<\/td>\nPhoto-heavy leaflets, striking visuals<\/td>\nGloss<\/td>\n<\/tr>\n
Silk<\/td>\n150-170gsm<\/td>\nSmooth, low-glare<\/td>\nElegant, upmarket brochures<\/td>\nSilk<\/td>\n<\/tr>\n
Matte<\/td>\n150-170gsm<\/td>\nVelvety, understated<\/td>\nModern, minimalist branding<\/td>\nMatte<\/td>\n<\/tr>\n
Recycled<\/td>\n130-350gsm<\/td>\nNatural, uncoated texture<\/td>\nEco-conscious brands<\/td>\nRecycled<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Leaflet, Flyer, or Brochure? What’s the Difference?<\/strong><\/h2>\n

\"A<\/p>\n

These terms often get used interchangeably, but they’re not quite the same thing:<\/span><\/p>\n