{"id":1354,"date":"2021-02-02T21:32:05","date_gmt":"2021-02-02T21:32:05","guid":{"rendered":"https:\/\/www.banana-print.co.uk\/blog\/?p=1354"},"modified":"2021-04-12T17:36:15","modified_gmt":"2021-04-12T16:36:15","slug":"design-print-leaflet-guide","status":"publish","type":"post","link":"https:\/\/www.banana-print.co.uk\/blog\/design-print-leaflet-guide\/","title":{"rendered":"5 Most Creative Ways to Design and Print Leaflets"},"content":{"rendered":"\n
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(image: Unsplash<\/a>)<\/figcaption><\/figure>\n\n\n\n

Leaflets have long been an important element of business marketing \u2014 and even in the digital age, they are still incredibly useful. With leaflets, you can reach your audience directly (through mailers or by passing out your leaflets in your shop or office). This piece of paper is a physical reminder of your business, which can help you build brand recognition.<\/p>\n\n\n\n

But there\u2019s one thing you must remember: like all printed marketing materials, a leaflet will only help your business if it\u2019s done properly.<\/p>\n\n\n\n

What makes a \u201cproper\u201d leaflet? How can you be sure that your materials will benefit your business? Here are a few tips you can use to create the perfect leaflets to market your company.<\/p>\n\n\n\n

Step One: Refine Your Content<\/h2>\n\n\n\n

Bill Gates once said that online, \u201ccontent is king.\u201d Even in the world of print marketing, his words ring true; after all, your poster, flyer, or brochure will only be effective if it\u2019s paired with catchy, engaging, and informative content. <\/p>\n\n\n\n

The first step to making any leaflet is to draft all the content that goes inside. <\/p>\n\n\n\n

Gather images that will catch the eye and draw your audience in. <\/p>\n\n\n\n

Write copy that\u2019s both informative and fun, so readers learn a great deal about your business (and enjoy hearing about it, too). <\/p>\n\n\n\n

Test different colour palettes to find one that best suits the tone and style of your company. <\/p>\n\n\n\n

All of these little details can make a massive difference in the finished product.<\/p>\n\n\n\n

Once you\u2019ve settled on the content for your leaflet, you can breathe a sigh of relief. The hard part\u2019s over! Now comes the fun: turning your excellent copy into a beautiful printed leaflet. <\/p>\n\n\n\n

Step Two: Select Your Layout<\/h2>\n\n\n\n

There are three common types of leaflet in use today: the bi-fold, the tri-fold, and the z-fold. Each of these layouts have their own unique strengths and weaknesses \u2014 which is why it\u2019s up to you to find the right one for your leaflet.<\/p>\n\n\n\n

Creating a bi-fold leaflet simply involves folding a piece of paper in half horizontally, creating two \u201cpages\u201d on either side of the fold. The pages in these leaflets are large, which makes them ideal for printing colourful or detailed images. However, this layout isn\u2019t as effective for text-heavy leaflets, as the larger pages can overwhelm the eye and make the copy hard to read.<\/p>\n\n\n\n

Tri-fold leaflets fold the paper twice, creating three panels that fold into one another. This is the most popular type of leaflet, likely because it\u2019s especially user-friendly. The three panels make it easy to distinguish between different topics like company history, services, and testimonials.<\/p>\n\n\n\n

Z-fold leaflets also have three panels, but the page is folded differently (in a \u201cz-shape\u201d). With this shape, the unfolded leaflet reveals one flat page \u2014 which is ideal when you\u2019re trying to convey a single message with your copy. Z-folds are best for mailing campaigns, as you can create a full-page leaflet and z-fold it to fit into an envelope. <\/p>\n\n\n\n

Once you\u2019ve finalised your copy and images, you need to decide on the type of leaflet you\u2019re going to create. Are you telling a full story about your business? A tri-fold layout might communicate that best. Are you highlighting a single event like a grand opening or a new product line? Z-folds and bi-folds might better suit your purposes. <\/p>\n\n\n\n

Carefully consider these layout styles and find the right one before moving forward!<\/p>\n\n\n\n

Step Three: Create a Mockup<\/h2>\n\n\n\n

Once you\u2019ve settled on a layout for your leaflet, it\u2019s time to add in your content. Your graphic design team can take over here, creating the perfect combination of text and images within your layout. No graphic design team? No worries; online printers like Banana Print also offer free templates you can use to start the design process. <\/p>\n\n\n\n

There are no \u201crules\u201d for designing a leaflet, but there are a few guidelines that can help you create an attractive and readable finished product. Firstly, make sure you break up your text with plenty of pictures. Walls of text (particularly very small text) is sure to make your readers\u2019 eyes glaze over. <\/p>\n\n\n\n

Secondly, make sure you limit the font choices on your leaflet to one or two (perhaps one for titles and headers and one for body paragraphs). This will ensure that your leaflet is professional-looking and easy to read.<\/p>\n\n\n\n

Step Four: Choose Your Paper<\/h2>\n\n\n\n

Your content is perfect. Your layout is lovely. Now, it\u2019s time to consider the next element of yoru leaflet design: materials. The type of paper you use to print your leaflet will say something about your business \u2014 whether you intend it or not. Therefore, it\u2019s important to select the right kind of paper. <\/p>\n\n\n\n

Of course, the \u201cright\u201d paper varies from one business to the next. Take some time to think about how you plan to use your leaflet when making your selection. Does your leaflet feature large, colourful photos? This style might benefit from glossy paper<\/strong>, which tends to make images stand out even more. Are you going for a classy, businesslike style? Matte paper<\/strong> always looks professional and sophisticated.<\/p>\n\n\n\n

These choices may seem minor, but they actually have a significant impact on your final product. So take your time and consider all your options before sending your leaflet to print.<\/p>\n\n\n\n

Step Five: Print and Distribute<\/h2>\n\n\n\n

You\u2019ve reached the final step: if you\u2019re happy with your leaflet (make sure to check for typos and other errors), you can send it to the printer! If you\u2019ve followed our other guidelines above, you should have a beautiful, informative, and attention-grabbing leaflet that\u2019s bound to have people talking about your business.<\/p>\n\n\n\n

All that\u2019s left to do is distribute them!<\/p>\n\n\n\n

Leaflets are great for advertising special events or introducing your business to industry colleagues. You can place a stack by your front desk or register for customers to peruse, mail them out as a marketing campaign, or simply pass them out on the street! With the right design, your leaflet \u2014 and your business \u2014 are sure to make a big impression.<\/p>\n\n\n\n

Print the Perfect Leaflet Today<\/h2>\n\n\n\n

When you print marketing materials with Banana Print, you\u2019re sure to get high-quality materials and excellent designs. Use one of our templates or upload your own design, and then get ready to receive an excellent finished product!<\/p>\n","protected":false},"excerpt":{"rendered":"

Leaflets have long been an important element of business marketing \u2014 and even in the digital age, they are still incredibly useful. With leaflets, you can reach your audience directly (through mailers or by passing out your leaflets in your shop or office). This piece of paper is a physical reminder of your business, which…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\n5 Creative Ways to Design and Print Leaflets | Banana Print<\/title>\n<meta name=\"description\" content=\"Leaflets are great ways to promote businesses in your community. 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