{"id":590,"date":"2026-06-24T08:00:26","date_gmt":"2026-06-24T07:00:26","guid":{"rendered":"https:\/\/www.banana-print.co.uk\/blog\/?p=590"},"modified":"2026-06-26T14:05:19","modified_gmt":"2026-06-26T13:05:19","slug":"poster-design-guide","status":"publish","type":"post","link":"https:\/\/www.banana-print.co.uk\/blog\/poster-design-guide\/","title":{"rendered":"The Ultimate Guide to Standard Poster Sizes, Content &#038; Print Design"},"content":{"rendered":"<p><strong>First published: 19 February 2018 | Updated: 24 June 2026<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Standard poster sizes follow the international A-series paper standard, ranging from A7 (7.4 \u00d7 10.5 cm) to A0 (84 \u00d7 118.8 cm).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common poster sizes are A3 (28 \u00d7 43 cm), A2 (42 \u00d7 59 cm), and A1 (59 \u00d7 84 cm). Choosing the right size depends on where you&#8217;ll display your poster and what message you want to convey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide to designing your own posters for business or personal use will walk you through every standard poster size, how to select the right dimensions for your purpose, and the paper materials that make your poster last.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a style=\"display: inline-block; background-color: #2ecc71; color: white; font-size: 20px; font-weight: bold; padding: 14px 40px; border-radius: 50px; text-decoration: none;\" href=\"https:\/\/www.banana-print.co.uk\/posters\/\">Shop Posters Here<\/a><\/p>\n<h2><b><br \/>\nPoster Sizing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poster sizing will largely depend on the purpose the poster will serve and where you want to display it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizing can get confusing since it can (and typically does) depart from the standard small, medium, and large sizing scale. Certain printers may also translate these standard sizes using the A series of international standard paper sizes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-599 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-poster-sizes.jpg\" alt=\"standard-poster-sizes\" width=\"601\" height=\"447\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-poster-sizes.jpg 601w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-poster-sizes-300x223.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.printingdeals.org\/standardsizes\/postersize.html\" target=\"_blank\" rel=\"noopener noreferrer\">printingdeals.org<\/a><\/p>\n<h3><b><br \/>\nTypical Poster Dimensions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For reference, visualise a standard sheet of printer paper measuring 21 x 30 cm. In general, the standard international poster size is 61 x 91 cm.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif; font-size: 14px;\">\n<thead>\n<tr style=\"background-color: #b3368a; color: white; height: 13px;\">\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Size<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Width (mm)<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Height (mm)<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Width (inches)<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Height (inches)<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center; height: 13px;\">Typical Use Case<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A0<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">841<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">1189<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">33.1<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">46.8<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Large-format exhibitions, trade shows<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9; height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A1<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">594<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">841<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">23.4<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">33.1<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Standard large poster, event promotions, retail displays<\/td>\n<\/tr>\n<tr style=\"height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A2<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">420<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">594<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">16.5<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">23.4<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Medium poster, shop windows<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9; height: 13.1761px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13.1761px; text-align: center;\">A3<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13.1761px; text-align: center;\">297<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13.1761px; text-align: center;\">420<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13.1761px; text-align: center;\">11.7<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13.1761px; text-align: center;\">16.5<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13.1761px;\">Small poster, flyers, bulletin boards<\/td>\n<\/tr>\n<tr style=\"height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A4<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">210<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">297<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">8.3<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">11.7<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Letterhead size, small notices<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9; height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A5<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">148<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">210<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">5.8<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">8.3<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Greeting cards, small promotional<\/td>\n<\/tr>\n<tr style=\"height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A6<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">105<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">148<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">4.1<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">5.8<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Postcard size, small notices<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9; height: 13px;\">\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; font-weight: bold; height: 13px; text-align: center;\">A7<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">74<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">105<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">2.9<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px; text-align: center;\">4.1<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; height: 13px;\">Smallest A-series size<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a style=\"display: inline-block; background-color: #2ecc71; color: white; font-size: 20px; font-weight: bold; padding: 14px 40px; border-radius: 50px; text-decoration: none;\" href=\"https:\/\/www.banana-print.co.uk\/posters\/\">Design and Print Your Custom Posters Here<\/a><\/p>\n<h3><b><br \/>\nSmall Posters: 28 x 43 cm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The smallest poster size is A3. It&#8217;s about twice the size of a piece of printer paper. This size poster is typically used for flyers, hanging on walls or bulletin boards, and is unobtrusive and inoffensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These small posters are a great economy option if you want to get the word out about an event. They&#8217;re ideal for minimalist designs with few words in big, bold text.<\/span><\/p>\n<h2><\/h2>\n<h3><b>Medium Posters: 46 x 61 cm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The next size up is a medium-sized poster, which is slightly larger than the international standard A2 (42 x 59 cm). It&#8217;s the perfect size to promote a new item or event in your shop and fits perfectly in a shop window.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it&#8217;s not a huge poster, opt for a more minimalist approach with large text to get the message across.<\/span><\/p>\n<h2><\/h2>\n<h3><b>Large Posters: 61 x 91 cm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you really want to attract attention, a large poster will be your ticket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This size is a standard international size. It&#8217;s the typical size for musical artists and entertainment companies to print promotional posters for fans to purchase at events or in poster shops. Because this size is so widely used, it&#8217;s easy to find frames for this standard poster size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from consumer use, this size is ideal for malls, events, and trade shows. Thanks to their large size, you can easily include more information and get more creative with your poster design.<\/span><\/p>\n<h2><\/h2>\n<h3><b>More Large Poster Sizes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not many small shops or businesses have use for large-format posters bigger than 61 x 91. However, there are two other poster sizes to note.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first is a one-sheet poster, typically used for official cinema advertising of films. It&#8217;s approximately 69 x 102 cm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second is a bus stop poster which can be used for all manner of advertising. These posters are about 102 x 152 cm.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-598 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-movie-poster-sizes.jpg\" alt=\"standard-movie-poster-sizes\" width=\"650\" height=\"624\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-movie-poster-sizes.jpg 650w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/standard-movie-poster-sizes-300x288.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.printingdeals.org\/standardsizes\/postersize.html\" target=\"_blank\" rel=\"noopener noreferrer\">printingdeals.org<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><b>How to Choose the Right Poster Size: A Decision Guide<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Selecting the correct poster size depends on three factors: where you&#8217;ll display it, what you want to communicate, and your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how to match size to purpose:<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif; font-size: 14px;\">\n<thead>\n<tr style=\"background-color: #b3368a; color: white;\">\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Your Use Case<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Recommended Size<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Why This Size<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Retail shop window<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">A2 (42 \u00d7 59 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Large enough to attract attention without overwhelming small spaces<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Event promotion\/concert poster<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">A1 (59 \u00d7 84 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Standard size for events; easy to find frames and display solutions.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Minimalist desk\/wall display<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">A3 (29.7 \u00d7 42 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Compact, professional, works in homes and small offices.<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Large-format impact\/exhibition<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">A0 (84 \u00d7 118.8 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Dominates a space; ideal for trade shows and gallery displays.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Cinema or film promotion<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">One-Sheet (69 \u00d7 102 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Industry standard; recognisable format for entertainment.<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Street advertising \/ high visibility<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Bus Stop (102 \u00d7 152 cm)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Maximum visibility; used for major advertising campaigns.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">Budget-conscious promotion<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">A4 or A5 (small sizes)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Lower cost; good for internal notices or limited distribution.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>What Size Should I Choose? A Quick Checklist<\/b><\/h3>\n<ul>\n<li><b>Small space (bedroom, office cubicle)?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2192 A3 or A4\n<p><\/span><\/span><\/span><\/li>\n<li><b>Retail or commercial display?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2192 A2 or A1\n<p><\/span><\/span><\/span><\/li>\n<li><b>Want maximum impact?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2192 A0 or one-sheet\n<p><\/span><\/span><\/span><\/li>\n<li><b>Budget-conscious?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2192 A3 or smaller\n<p><\/span><\/span><\/span><\/li>\n<li><b>Need it to fill a standard frame?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2192 A1 (most common frame sizes available)<\/span><\/span><\/li>\n<\/ul>\n<h2><b><br \/>\nWhat Is GSM?<\/b><\/h2>\n<h3><b>Poster Paper Weight: GSM Explained<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">GSM stands for <\/span><b>grams per square metre<\/b><span style=\"font-weight: 400;\">. It&#8217;s the standard measurement for paper weight and is calculated by weighing a piece of paper measuring exactly 1 metre \u00d7 1 metre.\u00a0<\/span><\/p>\n<p><b>Important:<\/b><span style=\"font-weight: 400;\"> GSM is NOT a measurement of paper thickness or stiffness, although heavier papers tend to be thicker and feel more substantial.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.banana-print.co.uk\/blog\/what-is-gsm-paper\/?srsltid=AfmBOootoi1MwvloUOkhNxx9WD21yZIjZNjXnPaXXXEN3SuetRmfQ10F\"><b>Read More: What is GSM Paper? Everything You Need to Know<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>GSM Comparison Table: Which Weight for Your Poster?<\/b><\/h3>\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif; font-size: 14px;\">\n<thead>\n<tr style=\"background-color: #b3368a; color: white;\">\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">GSM Range<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Feel &amp; Appearance<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Durability<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Best For<\/th>\n<th style=\"padding: 10px 12px; border: 1px solid #cccccc; text-align: center;\">Typical Banana Print Product<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">90\u2013120 GSM<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Lightweight, flimsy, standard printer paper<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\"><strong>Low<\/strong> \u2014 will wrinkle and tear easily<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Internal use, temporary notices, printer paper<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Not recommended for posters<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">120\u2013170 GSM<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Flexible, feels good, professional finish<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\"><strong>Medium<\/strong> \u2014 suitable for short-term display<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Event flyers, takeaway menus, posters (budget option)<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Standard poster paper<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">200\u2013300 GSM<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Premium feel, sturdy, magazine-like texture<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\"><strong>High<\/strong> \u2014 resists creasing and tearing<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">High-end posters, art prints, premium promotional materials<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Premium poster stock, glossy posters<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 10px 12px; border: 1px solid #ccc; font-weight: bold;\">300\u2013400 GSM<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Rigid, card-like, very thick<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\"><strong>Very high<\/strong> \u2014 lasts for years<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Business cards, luxury packaging, street handouts, nightclub flyers<\/td>\n<td style=\"padding: 10px 12px; border: 1px solid #ccc;\">Cardstock, luxury flyers, premium business cards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a style=\"display: inline-block; background-color: #2ecc71; color: white; font-size: 20px; font-weight: bold; padding: 14px 40px; border-radius: 50px; text-decoration: none;\" href=\"https:\/\/www.banana-print.co.uk\/posters\/\">Choose your GSM weight above, then design and print your poster here<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h3><b>How GSM Affects Cost and Longevity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you move to higher GSM weights, you&#8217;ll notice a per-unit price increase. Here&#8217;s how to decide:<\/span><\/p>\n<ul>\n<li><b>If you&#8217;re on a tight budget<\/b><span style=\"font-weight: 400;\"> and expect posters to have a short lifespan \u2192 choose <\/span><b><b><b>120\u2013170 GSM\n<p><\/b><\/b><\/b><\/li>\n<li><b>If you want posters to last months or years<\/b><span style=\"font-weight: 400;\"> \u2192 choose <\/span><b><b><b>200\u2013300 GSM\n<p><\/b><\/b><\/b><\/li>\n<li><b>If durability and premium feel are priorities<\/b><span style=\"font-weight: 400;\"> \u2192 choose <\/span><b>300\u2013400 GSM<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (cardstock).<\/span><\/span><\/li>\n<\/ul>\n<h4><b>Pro Tip: Use Acid-Free Paper<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Always specify acid-free paper when printing posters, especially if you want them to last long-term. Papers with acid yellow over time &#8211; a characteristic you definitely don&#8217;t want if you&#8217;re investing in high-quality posters. Acid-free paper preserves colour and prevents deterioration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Poster Design Principles<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve chosen your size and paper weight, it&#8217;s time to design. These five principles will help you create a poster that captures attention and communicates your message clearly:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We briefly touched on the importance of minimalism for small and medium sized posters. This certainly isn\u2019t an end-all-be-all rule. We mentioned it because a high concentration of text to space is harder for people to read and can result in your poster not being read at all. Instead, light text with an image is a better way to go for smaller posters.<\/span><\/p>\n<h3><b>1. Less Is More<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A common mistake is cramming too much information onto a poster. High concentrations of text make posters harder to read and less likely to be noticed. Instead, use light text with striking imagery as your foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Less is more doesn&#8217;t mean your poster has to be plain. Many modern, minimal designs feature a single dominant image or word with secondary information in small type at the bottom. This approach guides the viewer&#8217;s eye and makes your message memorable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-594 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/minimalistic-posters.jpg\" alt=\"minimalistic-posters\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/minimalistic-posters.jpg 800w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/minimalistic-posters-300x225.jpg 300w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/minimalistic-posters-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/designschool.canva.com\/wp-content\/uploads\/sites\/2\/2016\/10\/image40.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">canva.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Use Visual Hierarchy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The key to an effective poster is to quickly grab attention and clearly convey information. Visual hierarchy does this by:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Placing an attention-grabbing graphic or a large word at the top of the poster\n<p><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using text that decreases in size to guide the viewer&#8217;s eye down the page\n<p><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employing design elements in order of importance.<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This same principle is frequently used in web design and works equally well for printed materials.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-602 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/visual-hierarchy.jpg\" alt=\"visual-hierarchy\" width=\"543\" height=\"762\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/visual-hierarchy.jpg 543w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/visual-hierarchy-214x300.jpg 214w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/i.pinimg.com\/originals\/79\/bf\/35\/79bf3581e5cae01a96e30bdaae41f60e.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">i.pinimg.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Use Contrasting Elements<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Contrast immediately draws the eye to specific areas of your poster design. While many think of contrast as colour alone, there are multiple ways to create contrast:<\/span><\/p>\n<ul>\n<li><b>Colour contrast:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Pair bright or light colours with dark colours (e.g., bright yellow with navy blue)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Font contrast:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Combine wildly different typefaces\u2014a whimsical calligraphy font paired with a blocky sans serif creates visual interest\n<p><\/span><\/span><\/span><\/li>\n<li><b>Size contrast:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Make key elements much larger than supporting text<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key is ensuring your most important message stands out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-600 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-contrasting-elements-on-poster.jpg\" alt=\"using-contrasting-elements-on-poster\" width=\"736\" height=\"1030\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-contrasting-elements-on-poster.jpg 736w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-contrasting-elements-on-poster-214x300.jpg 214w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-contrasting-elements-on-poster-732x1024.jpg 732w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/i.pinimg.com\/736x\/b4\/3f\/31\/b43f31a1c91e49e504c4d0984351592a--illustration-poster-design-graphic-poster-design.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">i.pinimg.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Typography as Image<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bold typography can stand alone as the visual anchor of your poster\u2014you don&#8217;t need a traditional image. Graphic designers sometimes overlook this, but large, striking text can be just as powerful as photography.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even create words from unconventional elements. For example, if you run a food business, you could use food items to spell out words for your poster.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-601 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-typography-on-poster-design.jpg\" alt=\"using-typography-on-poster-design\" width=\"900\" height=\"1145\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-typography-on-poster-design.jpg 900w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-typography-on-poster-design-236x300.jpg 236w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-typography-on-poster-design-768x977.jpg 768w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/using-typography-on-poster-design-805x1024.jpg 805w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/max_1200\/0db2354494391.560b3a0476593.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">behance.net<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Layer Elements for Depth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If minimalism isn&#8217;t your style, try layering graphic elements and text. Layering creates depth in colour, meaning, and visual stimulation. Overlapping elements, shadows, and flowing designs create visual complexity that engages viewers.<\/span><\/p>\n<p><b>Caution:<\/b><span style=\"font-weight: 400;\"> Layering can go wrong if not executed well. If you&#8217;re planning a heavily layered design, consider consulting a graphic designer with experience in this style.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-592 aligncenter\" src=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/layering-elements-poster-design.jpg\" alt=\"layering-elements-poster-design\" width=\"530\" height=\"706\" srcset=\"https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/layering-elements-poster-design.jpg 530w, https:\/\/www.banana-print.co.uk\/blog\/wp-content\/uploads\/2018\/02\/layering-elements-poster-design-225x300.jpg 225w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/designschool.canva.com\/wp-content\/uploads\/sites\/2\/2015\/03\/9-layer-chipotle-tb-530x0.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">canva.com<\/a><\/p>\n<h2><\/h2>\n<h2><b>Finding the Right Printer for Your Poster<\/b><\/h2>\n<h3><b>Online vs Offline Printing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have two main options for poster printing:<\/span><\/p>\n<ol>\n<li><b>Design + Print in one place:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Many online platforms allow you to design your poster directly on their website and print it immediately. This is convenient and typically offers lower costs.\n<p><\/span><\/span><\/span><\/li>\n<li><b>Design elsewhere, print with a local printer:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Design in Photoshop or another tool, then take your files to a local printer. The benefit here is developing a personal relationship with your printer, which is valuable if you have ongoing printing needs.<\/span><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><b>What to Consider When Choosing a Printer<\/b><\/h4>\n<ul>\n<li><b>Quality of work:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Request samples or check their portfolio\n<p><\/span><\/span><\/span><\/li>\n<li><b>Customer satisfaction:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Read reviews and testimonials\n<p><\/span><\/span><\/span><\/li>\n<li><b>Company reputation:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> How long have they been in business? Are they known for reliability?\n<p><\/span><\/span><\/span><\/li>\n<li><b>Level of service:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Do they offer design assistance? Quick turnaround times?\n<p><\/span><\/span><\/span><\/li>\n<li><b>Green credentials:<\/b><span style=\"font-weight: 400;\"> Do they use <\/span><strong><a href=\"https:\/\/uk.fsc.org\/paper-print\">sustainable printing practices<\/a><\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">? Eco-friendly paper options?<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These factors vary in importance depending on your priorities. For most businesses, quality and reliability are the top concerns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Designing Your Own Poster: Step-by-Step<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h4><b>Step 1: Define Your Purpose and Space<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Before you start designing, answer these questions:<\/span><\/p>\n<ul>\n<li><b>What&#8217;s the poster for?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (event promotion, retail display, awareness campaign, etc.)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Where will it be displayed?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (shop window, street, office, exhibition, event venue?)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Who&#8217;s your audience?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (consumers, professionals, specific demographics?)\n<p><\/span><\/span><\/span><\/li>\n<li><b>How long will it be up?<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (a few weeks, months, or long-term?)<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These answers will guide your size and material choices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Step 2: Choose Your Size and Paper Weight<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Based on your answers above, select your poster size and GSM weight:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Small space or budget \u2192 <\/span><b><b><b>A3, 120\u2013170 GSM\n<p><\/b><\/b><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Retail or event \u2192 <\/span><b><b><b>A2 or A1, 170\u2013200 GSM\n<p><\/b><\/b><\/b><\/li>\n<li><span style=\"font-weight: 400;\">High-impact or long-term \u2192 <\/span><b><b>A1 or A0, 200\u2013300 GSM.<br \/>\n<\/b><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>Step 3: Consider Your Brand<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Does your brand feel <\/span><b>loud and out there<\/b><span style=\"font-weight: 400;\">, or <\/span><b>soft and understated<\/b><span style=\"font-weight: 400;\">? Your poster should reflect your brand identity. Use the design principles above (less is more, visual hierarchy, contrast, typography) to create a design that feels authentically yours.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Step 4: Create or Source Your Design<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You have several options:<\/span><\/p>\n<ul>\n<li><b>Design yourself<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> on platforms like Canva, which offer poster templates\n<p><\/span><\/span><\/span><\/li>\n<li><b>Design in Photoshop or similar software<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> if you have the skills\n<p><\/span><\/span><\/span><\/li>\n<li><b>Hire a graphic designer<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> through platforms like Upwork or Fiverr for quick, affordable design help<\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>Step 5: Find and Work with Your Printer<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Choose your printer based on quality, service, and cost. Many online printers (including <\/span><b>Banana Print<\/b><span style=\"font-weight: 400;\">) allow you to upload your design and print directly\u2014no need to involve a local printer unless you prefer that approach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>For convenience and high-quality customer service, <a href=\"https:\/\/www.banana-print.co.uk\/posters\/\">design and print your posters through Banana Print<\/a>. We handle everything from file checks to delivery.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Frequently Asked Questions About Poster Sizes<\/b><\/h2>\n<p><b>Q: What is the most common poster size?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> A1 (59 \u00d7 84 cm \/ 23 \u00d7 33 inches) is the most common poster size globally. It&#8217;s the standard for event promotions, retail displays, and entertainment posters because it&#8217;s large enough to be impactful but fits standard frame sizes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: What is the standard poster size in inches?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> The standard poster size A1 is 23.4 \u00d7 33.1 inches. For metric, that&#8217;s 59 \u00d7 84 cm.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: Can I use A2 instead of A1 for a retail display?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Yes. A2 (42 \u00d7 59 cm \/ 16.5 \u00d7 23.4 inches) works well for retail displays, especially in smaller shop windows or where wall space is limited. It&#8217;s a popular medium-format poster size and is easier to handle than A1.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: What GSM should I choose for a poster that needs to last 6+ months?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Choose 200\u2013300 GSM for long-lasting posters. Use acid-free paper to prevent yellowing and deterioration over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: How do I convert poster sizes from cm to inches?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Divide the centimetre measurement by 2.54. For example, 59 cm \u00f7 2.54 = 23.4 inches. See the Quick Unit Conversions section above for pre-converted common sizes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: What&#8217;s the difference between a one-sheet and a bus stop poster?\u00a0<\/b><\/p>\n<p><b>A: <\/b><span style=\"font-weight: 400;\">A one-sheet (69 \u00d7 102 cm) is the standard cinema\/film poster format. A bus stop poster (102 \u00d7 152 cm) is significantly larger and used for outdoor street advertising, making it more visible from a distance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: Should I use glossy or matte poster paper?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> This depends on your design and preference:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Glossy: More vibrant colours, modern look, prone to glare and fingerprints\n<p><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Matte: Professional appearance, no glare, colours appear more subtle\n<p><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Satin: A balance between glossy and matte\u2014slightly shiny with reduced glare<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Q: Can I print posters on cardstock instead of poster paper?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> Yes, but cardstock (300\u2013400 GSM) is much thicker and more expensive. Use cardstock if durability and a premium feel are priorities. For standard posters, poster paper (170\u2013200 GSM) is the better choice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Q: What paper weight do you recommend for event flyers that are also posters?\u00a0<\/b><\/p>\n<p><b>A:<\/b><span style=\"font-weight: 400;\"> 170\u2013200 GSM strikes a balance between cost and durability. It looks professional and feels substantial, making it suitable for both hand-distributed flyers and wall-mounted posters.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><b>Summary: Choosing Your Poster Size and Materials<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a quick recap to help you decide:<\/span><\/p>\n<ol>\n<li><b>Identify your use case<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (retail, event, exhibition, etc.)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Select your size<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> using the decision guide (A3 for small spaces, A1\/A2 for retail, A0 for maximum impact)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Choose your GSM<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> based on longevity (120\u2013170 for budget\/short-term, 200\u2013300 for premium\/long-term)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Decide on finish<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (glossy for colour vibrancy, matte for professional look, satin for balance)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Design with principles in mind<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> (less is more, hierarchy, contrast, typography, layering)\n<p><\/span><\/span><\/span><\/li>\n<li><b>Print with a trusted provider<\/b><span style=\"font-weight: 400;\"> like Banana Print<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Whether you&#8217;re promoting an event, displaying in a retail window, or creating an exhibition, the right poster size and materials make all the difference.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a style=\"display: inline-block; background-color: #2ecc71; color: white; font-size: 20px; font-weight: bold; padding: 14px 40px; border-radius: 50px; text-decoration: none;\" href=\"https:\/\/www.banana-print.co.uk\/posters\/\">Get Started: Print Your Posters with Banana Print<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First published: 19 February 2018 | Updated: 24 June 2026 &nbsp; Standard poster sizes follow the international A-series paper standard, ranging from A7 (7.4 \u00d7 10.5 cm) to A0 (84 \u00d7 118.8 cm).\u00a0 The most common poster sizes are A3 (28 \u00d7 43 cm), A2 (42 \u00d7 59 cm), and A1 (59 \u00d7 84 cm).&hellip;<\/p>\n","protected":false},"author":7,"featured_media":593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poster Design Guide: Sizing &amp; Layout | Banana Print<\/title>\n<meta name=\"description\" content=\"Poster sizing and layout explained. 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