{"id":590,"date":"2018-02-19T14:59:26","date_gmt":"2018-02-19T14:59:26","guid":{"rendered":"https:\/\/www.banana-print.co.uk\/blog\/?p=590"},"modified":"2020-09-11T12:16:07","modified_gmt":"2020-09-11T11:16:07","slug":"poster-design-guide","status":"publish","type":"post","link":"https:\/\/www.banana-print.co.uk\/blog\/poster-design-guide\/","title":{"rendered":"The Ultimate Guide to Standard Poster Sizes, Content & Print Design"},"content":{"rendered":"

Designing posters can seem like a daunting task, especially if you run your business by yourself.<\/span><\/p>\n

Luckily, there are <\/span>tons of resources online<\/span><\/a> to help you understand the importance of sizing, key design principles, and printing options.<\/span><\/p>\n

If you\u2019re looking for a comprehensive guide to designing your own posters for business or personal use, <\/span>you\u2019ve come to the right place<\/span><\/a>! In this article, we\u2019ll discuss best poster sizes, basic design principles for creating a stellar poster, and how to choose the right printer for your poster.<\/span><\/p>\n

Poster Sizing<\/h2>\n

Poster sizing will largely depend on the purpose the poster will serve and where you want to display it. Sizing can get confusing since it can (and typically does) depart from the standard small, medium, and large sizing scale. Certain printers may also translate these standard sizes using the A series of <\/span>international standard paper sizes<\/span><\/a>.\u00a0<\/span><\/p>\n

\"standard-poster-sizes\"<\/p>\n

Source: http:\/\/www.printingdeals.org\/standardsizes\/postersize.html<\/a><\/p>\n

Typical Poster Dimensions<\/h2>\n

For a point of reference, visualize a standard sheet of printer paper which is 21 x 30 cm. In general, the standard international poster size is 61 x 91 cm.<\/span><\/p>\n

Small Posters: 28 x 43 cm<\/strong><\/h3>\n

The smallest size poster is called A3. It\u2019s about twice the size of a piece of printer paper. This size poster is typically used for flyers, hanging on walls or bulletin boards, and for generally being unobstructive and inoffensive.<\/span><\/p>\n

These small posters are a great economy option if you want to get the word out about an event. They\u2019re ideal for minimalist designs with few words in big, bold text.<\/span><\/p>\n

Medium Posters: 46 x 61 cm<\/strong><\/h3>\n

The next size up is a medium sized-poster, which is a bit larger than an <\/span>international standard<\/span><\/a> A2 (42 x 59 cm). It\u2019s the perfect size to promote a new item or event in your shop and fits perfectly in a shop window. As it\u2019s not a huge poster, opt for a more minimalist approach with large text to get the message across.<\/span><\/p>\n

Large Posters: 61 x 91 cm<\/strong><\/h3>\n

If you really want to attract attention, a large poster will be your ticket. This size is a standard international size. It\u2019s the typical size for musical artists and entertainment companies to print promotional posters for fans to purchase at events or in poster shops. Because this size is so widely used, it\u2019s easy to find frames for this standard poster size.<\/span><\/p>\n

Apart from consumer use, this size is ideal for malls, events, and trade shows. Thanks to their large size, you can easily include more information and get more creative with your poster design.<\/span><\/p>\n

More Large Poster Sizes<\/h2>\n

\"large-poster-sizes\"<\/p>\n

Not many small shops or businesses have use for large format posters bigger than 61 x 91. However, there are two other poster sizes to note.<\/span><\/p>\n

The first is a one-sheet poster which is typically used for official advertising for films in cinemas. It\u2019s approximately 69 x 102 cm.<\/span><\/p>\n

The second is a bus stop poster which can be used for all manner of advertising. These posters are about 102 x 152 cm.<\/span><\/p>\n

\"standard-movie-poster-sizes\"<\/p>\n

Source: http:\/\/www.printingdeals.org\/standardsizes\/postersize.html<\/a><\/p>\n

Poster Materials<\/h2>\n

Now that you\u2019ve picked your poster size, it\u2019s time to choose the paper it will be printed on. This involves selecting the right weight, cost, and how long you want the poster to last.<\/span><\/p>\n

Poster Paper Weight<\/h2>\n

\"poster-paper-weight\"<\/p>\n

Depending on the printer you order from, you\u2019ll get to select different weights of paper. Paper weight is measured in gsm, or grams per square metre. This measurement is determined by the weight of a piece of paper measuring 1 metre by 1 metre. GSM is NOT a measurement of paper thickness or stiffness, although heavier papers tend to be thicker.<\/span><\/p>\n