6 Tips for Effective Business Poster Design

Great poster design: photo by Jeremy Downes on Unsplash

A well-designed poster is one of the most effective and engaging marketing tools for companies both large and small. An eye-catching poster can both reel in new customers and re-impress old customers. 

Designing your own poster is well within reach. Anyone can hone their design skills so that the finished product is as impactful as possible. There are thousands of ways to create the perfect poster for your brand, so consider these top tips for great business poster design.

1. What’s the Goal of Your Business Poster?

The first step is to determine what your poster is trying to accomplish. What is the overall goal for creating this marketing poster? You’ll want to know who your poster is addressing and what it is trying to tell them. With that information in mind, you can move forward with the creative process.

These types of posters can have many goals, such as promoting something for sale for a company or creating some kind of recognition for a small business. It can even be used to attract applicants for new positions at a local business – the options are endless.

Keeping this information in mind, you’ll want to design a theme or approach that targets these specific individuals and holds their attention. To do this, you can use specific design elements to appeal to certain age groups with relatable designs and colors.

For example, if you want to capture the attention of a younger crowd, you’d use bold colors scheme and designs. For mature individuals, you’d try a sleeker, more professional poster design. Having relevant details about your target audience such as age, occupation, needs, locations, and more helps you craft an approach that communicates your message better. 

2. Pick a Color Scheme

One of the essential elements of designing an effective business poster is to create an attractive color scheme. Remember that you need to tailor your colors to cater to the specific group you’re targeting. The goal is to draw and hold the viewer’s attention while they take in the information on the poster.

Keep the color scheme in line with whatever you plan to advertise. For instance, if you have a holiday-themed message, try to use the common colors associated with that holiday.

If you want to align with existing branding, use the brand colors of the company. If the target is older adults, you can still keep the look more sophisticated and streamlined but use brighter colors that catch the eye.

Try researching some psychological theories restated to colors and what they communicate to the viewer. Then try to choose the colors that best convey the goal of the poster. Just make sure it’s eye-catching, and that the color palette makes sense.

3. Include a Call to Action

A call to action is a signal to let the viewer know they need to act to get whatever the poster offers. They are incredibly important for an effective business poster design. They usually consist of short phrases that make the reader want to take action.

Some examples of the action a CTA encourages are signing up for an email newsletter or registering for a product or service. Some phrases commonly used in a CTA are “call today” or “register online.”

Be sure to accentuate these phrases on the poster by highlighting and using a bold font to draw in the eye. The goal is to help the viewer know they need to act. Spend a fair amount of time crafting a catchy CTA to get the best results.

4. Use Font and Font Size to Your Advantage

The font and font size you use for your poster are incredibly important. Take some time to consider what looks best and is most effective for your particular campaign.

The typography, or the way you arrange type to make it readable, should be understandable and appealing. This is a make-or-break element for poster designs. Have you ever seen a font or words on a poster that you either couldn’t make out or left you confused? This is a prime example of why you should place importance on typography.

It is also important to arrange the font and letters accordingly to the hierarchy of information– that is, the most important information should be the first and largest header on the page, followed by other information in various sizes. Be careful not to cram information together, as this confuses people and makes your poster harder to read

5. Get Creative

Think outside the box. Try to incorporate background images, icons, or interesting patterns in your business poster design. This helps to draw people in, create initial interests, and engage people in whatever you’re trying to say. 

Even if you want to create a minimalist poster, you should thoughtfully design the poster with fonts, colors, and icons for the best results. Try to avoid extra white space and use all the areas effectively.

Before beginning, you can search online for poster ideas no matter what the subject. There are tons of examples and plenty of things to inspire and get your creative juices flowing. Some examples you’ll find include:

  • Business flyer
  • Event poster
  • Movie poster
  • Motivational poster
  • Real estate signage

There are usually plenty of examples, and they can spark ideas you like or want to try. Even if you don’t copy a design template or theme, it can give you ideas of your own if you feel stuck.

6. Use a Business Poster Design Template

As previously mentioned, there are tons of poster design templates to choose from online. You might find one that works perfectly for your needs and helps you make an effective poster that gets results. You can even combine elements from different templates for a custom poster look.

Printing Your Final Poster Design 

If you need to find a great online printing company that can print a high quality poster for an affordable price with fast shipping, consider using Banana Print. They have plenty of options to choose from and feature customization ideas to help you print the best poster ever!

They also feature a free online poster maker that helps you incorporate most of the previously mentioned elements of your design, so you don’t have to work hard to get fantastic results that stick out in the crowd.

Stop by their website to see examples of their previous work and determine which options work best for your printing needs.

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