A brand lives and dies by its customers– especially its repeat customers. Developing a repeat customer base is also typically less expensive and time-consuming than attracting new customers.  The question then becomes, how can businesses turn their existing customers into loyal customers?  One simple and effective way is to offer a customer loyalty card. Punch…

Read More

In today’s tech-savvy world, many businesses rely solely on digital marketing efforts to generate leads. While this is an effective strategy, the most successful businesses adopt a mix of both innovative digital marketing techniques and traditional print advertising. This combination allows businesses to cater their marketing campaign to potential customers in hyper-local areas and a…

Read More

Creating a booklet that’s attractive and easy to digest is no easy task. Whether you’re designing a business brochure, event program, or lookbook, your booklet layout should tie all your content together to make a cohesive finished product that’s easy for the reader to understand.  Poor design is easy to spot and can spell disaster…

Read More

Printing your own documents, flyers and promotional material can be a difficult process– even professionals in the printing industry sometimes struggle to create the eye-catching graphics everyone wants. Learning how to overprint is one way you can create dynamic, interesting designs on your own.  Overprinting– What Is It And Why Use It? In short, overprint…

Read More

Print resolution is far and away one of the most important elements of graphic design, and it’s also an element that trips up many new designers. We’ve all seen the results of a document with poor print resolution – blurry images, muddy colors, and a generally unattractive product – and yet we continue to see…

Read More

Leaflets have long been an important element of business marketing — and even in the digital age, they are still incredibly useful. With leaflets, you can reach your audience directly (through mailers or by passing out your leaflets in your shop or office). This piece of paper is a physical reminder of your business, which…

Read More

Source: UnsplashLeaflets and brochures are excellent marketing tools. They’re lightweight and easy to distribute, which means they can quickly and easily tell thousands of people about your business. If you want to give your prospective clients and customers in-depth information about who you are and what you do, there is no better option than a high-quality…

Read More

Source: Unsplash When you give someone your business card, you have one main goal: get them to contact you. It doesn’t matter if the recipient is a potential client, a prospective employer, or someone cute you met in the chip shop — you give them your business card so they will call. Therefore, it’s essential…

Read More