Source Posters are important in print advertising, especially in local promotions for which you’re focused on driving foot traffic. In fact, the first documented printed advertisement dates all the way back to the 1400s! With such a long and storied history, posters have proven their worth as a marketing tool — but only if they’re…

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When you run a small business or a Fortune 500 enterprise, branding is an integral part of your success. Your brand identity helps customers understand what your business is like, and helps them remember you even after they’ve visited your shop.  This is why it’s critically important to have consistent and creative branding, particularly when…

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Source Because business cards are so commonplace (and partly because they are so small), most professionals opt for a standardized layout and design that is easy for others to read. As a result, most people put the same kind of information on their business cards — the essential info that helps their clients or colleagues…

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Source  There are two main colour modes used in professional design and marketing today: RGB and CMYK. These two options seem similar to the untrained eye (after all, they both print in colour) but there are actually important distinctions between them — and these differences determine when they should be used.  Which colour mode is…

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A company’s printed materials say a lot about who they are. Whether you’re printing business cards for your employees, leaflets for an upcoming trade show, or a flyer for a direct mail campaign, the materials you create represent your business to the rest of the world. Therefore, every element must be perfect — right down…

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When you create leaflets, reports, or booklets for your company, here are a variety of binding types from which you can choose. Which one is best for you? The answer depends on the type of document you’re creating. Here are a few tips to help you choose the perfect binding. Wire Binding The first type…

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Anyone who has ever wanted to open a restaurant should know this: the restaurant industry is a crowded place. In 2018, there were over 88 thousand restaurants operating in the UK alone! To Succeed in this business, you need to have both excellent food and a great dining atmosphere — and that means having well-designed…

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Posters have long been a go-to advertising method for many businesses. Anytime you need to announce a special event, alert customers to new products you have, or promote your business in any other way, a good poster is one of the ways to get the job done! But what exactly makes a poster “good”? The…

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Anytime you write something — an email to your boss, a post on your Facebook page, a birthday card to your nan — you probably spend some time making sure your message is readable. After all, if your audience can’t understand what you wrote, your message won’t be any use! Readability is especially important when…

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