Printing Talk

A direct mail postcard campaign is a great way to reach your ideal customer, advertise your business, and increase sales. In order to stand out amongst other direct mailers, however, you need a creative postcard idea. In this article, we are going to discuss 11 creative ways to make your business postcards more effective. Why…

In 2021, consumer’s spent $21.8 billion for Valentine’s Day, one of the biggest retail holidays of the year. Valentine’s Day is quickly approaching, and if you own a small business, you’ll want to take advantage of this yearly retail boom. Consider these top 8 Valentine’s Day promo ideas to delight and engage your existing customers,…

When you order a poster online, it more than likely arrived rolled up in a tube. The challenge is, of course, trying to get the poster to lay flat without doing any damage to it.  Thankfully, there are steps you can take at home to get your poster looking nice and new again. Here’s how to…

In short, DPI stands for dots per inch. It’s an acronym commonly used in the world of printing, and is a measurement of the level of detail that can be produced by a printer.  The higher the DPI, the higher resolution the print will be — this is because the more dots per inch there…

Flyer layout design can be difficult to do well, especially with text-heavy projects.  Forcing a lot of information into a limited space is sometimes an unavoidable graphic design issue. The question becomes– how do you design a text-heavy advertisement that still attracts the eye? People are usually attracted to minimalist, image-heavy designs. You can, however, engage your…

Direct mail is an essential channel for small business marketing campaigns. Designing a creative mailer that goes the extra mile are an effective way to attract new business. While consumers are drowning in email and digital ads, physical mail continues to grab and hold their attention. In particular, small businesses that run creative direct mail…

Business cards show what you’re all about, consolidate your corporate identity, and give potential customers an easy way to contact you. Adding business card graphics are a great way to make your card unforgettable. If you’re not sure where to start, don’t worry! We’ll tell you everything you need to know in order to create an…

Today, we understand that the use of colour in advertising communicates specific emotions, feelings, and moods, to an audience. However, colour theory and the psychology of colour are ancient studies. One of the earliest mentions of colour theory comes from Aristotle in his famous 4th-century BCE treatise on aesthetics, On Colour. Sir Isaac Newton developed colour theory further…

Small business owners need to find cost-effective and eye-catching ways to get their message out. In this digital marketing age, people forget about the potential of mailers to help increase sales without breaking the bank. Read on to learn what direct mailers are and how they can improve your local marketing strategy. What Are Direct…

A brand lives and dies by its customers– especially its repeat customers. Developing a repeat customer base is also typically less expensive and time-consuming than attracting new customers.  The question then becomes, how can businesses turn their existing customers into loyal customers?  One simple and effective way is to offer a customer loyalty card. Punch…