Printing Talk

Direct mail is an essential channel for small business marketing campaigns. Designing a creative mailer that goes the extra mile are an effective way to attract new business. While consumers are drowning in email and digital ads, physical mail continues to grab and hold their attention. In particular, small businesses that run creative direct mail…

Business cards show what you’re all about, consolidate your corporate identity, and give potential customers an easy way to contact you. Adding business card graphics are a great way to make your card unforgettable. If you’re not sure where to start, don’t worry! We’ll tell you everything you need to know in order to create an…

Today, we understand that the use of colour in advertising communicates specific emotions, feelings, and moods, to an audience. However, colour theory and the psychology of colour are ancient studies. One of the earliest mentions of colour theory comes from Aristotle in his famous 4th-century BCE treatise on aesthetics, On Colour. Sir Isaac Newton developed colour theory further…

Small business owners need to find cost-effective and eye-catching ways to get their message out. In this digital marketing age, people forget about the potential of mailers to help increase sales without breaking the bank. Read on to learn what direct mailers are and how they can improve your local marketing strategy. What Are Direct…

A brand lives and dies by its customers– especially its repeat customers. Developing a repeat customer base is also typically less expensive and time-consuming than attracting new customers.  The question then becomes, how can businesses turn their existing customers into loyal customers?  One simple and effective way is to offer a customer loyalty card. Punch…

In today’s tech-savvy world, many businesses rely solely on digital marketing efforts to generate leads. While this is an effective strategy, the most successful businesses adopt a mix of both innovative digital marketing techniques and traditional print advertising. This combination allows businesses to cater their marketing campaign to potential customers in hyper-local areas and a…

Even though many printed materials have gone the way of the dodo in the internet age, there is still one that has managed to stay relevant and useful even among smartphones and digital devices: the business card.  The incredible resilience of the business card may be because its part of your brand identity and presents…

Your brand colours help establish your brand identity, which is what sets you apart from the competition. Whether you’re launching a new brand or refreshing an existing one, it’s important to choose the right color combo. Certain colors and color combinations can elicit emotional responses from your target audience and influence how they react to…

The proof check process gives content a final polish in the last stage of editing before going to print. If you are printing marketing materials for your business, it’s essential to follow proof checking protocol to avoid costly typos, formatting issues, grammatical and spelling errors.    How to Proofread Before Sending to Print If you…

A well-designed poster is one of the most effective and engaging marketing tools for companies both large and small. An eye-catching poster can both reel in new customers and re-impress old customers.  Designing your own poster is well within reach. Anyone can hone their design skills so that the finished product is as impactful as possible. There…