When you have an event, a sale, or a grand opening to advertise, generating word of mouth is the most important thing. In the internet age, most companies rely on social media or online ads to create buzz for their business, but we believe there’s nothing better than a traditional printed flyer.
Leaflets and flyers can help you reach a larger group of people in your target market and location — and best of all, they’re rather cheap to produce. These days, an online printer can create 100 A6 flyers for less than £10!
Of course, there are different factors that can change the cost of your poster. Today, let’s take a look at what your flyers should cost in 2021.
What Factors into Flyer Printing Costs?
While you can print beautiful flyers rather cheaply, it’s also possible to create expensive and extravagant flyers. This is why it’s important to set your budget at the beginning of the project AND to understand the factors that contribute to your final bill. The greatest factors affecting how much flyers cost are the size, the design, and the paper type.
One of the primary elements affecting your flyer cost is the paper size you use. Flyers can come in a wide range of sizes, depending on the type of flyer you want to make. You can choose to print something on A4 paper, giving you lots of space to describe your event or wow with visuals, or you can do something simple and minimalist on an A7 sheet.
Most companies opt for A6 paper (148mm x 105mm — about the size of a postcard) for their marketing flyers. At this size, you can print high-quality flyers for as low as £0.09 per page!
Of course, if you print larger flyers, you should expect to pay for the larger paper. For example, 100 A4 flyers will cost you nearly £14 — about five cents more per page. Likewise, opting for something smaller can save you money; 100 A7 flyers typically cost £0.08 per page, offering you additional savings on your marketing materials.
Once you settle on the right size for your flyers, the next factor that determines how much they cost is your design. Design elements can make a huge difference in the price; even making your posters double-sided can increase the total by up to £5! Therefore, it’s important to consider your flyer design at the start of your project.
Here are some questions you should consider before starting your next flyer design project:
- Do you plan on having a single-sided or double-sided flyer?
- Will you use a black and white design or one in full colour?
- Are you using a free design template (most online printers provide a selection) or uploading your own design?
- And, if you are uploading your own design, will it be something you’ve done yourself or something you commissioned from a graphic designer?
Each of these decisions can change your final total, so make sure you consider them carefully and keep watch of your total cost as you move forward on printing your flyers.
Another major contributor to flyer printing costs is the type of paper you decide to use. Paper type may seem arbitrary, but it’s actually a very important part of your finished product. A flyer printer on paper that looks and feels nice has an ultra-luxurious air — and as a result, people will likely think more highly of your event or your business.
There are two main elements of paper type: weight and material. Weight refers to the thickness and flexibility of the paper. Standard printer paper is 80 GSM (grams per square meter), but most printing companies print their flyers on much higher weights.
For example, Banana Print can produce flyers on 120, 170, or 350 GSM paper. Each of these weights can affect the cost, with “heavier” paper costing more. 100 flyers at 170 GSM will cost around £10, while 350 GSM flyers will cost about £5 more.
The other element that impacts flyer cost is the material you use for your project. At Banana Print, we offer two types of paper: silk paper and recycled leaflets. Silk paper has a glossy finish and a soft feel in the hand, making your flyer appear extra high-quality. This kind of paper can be more expensive than other options, costing £15.95 for a set of 100 flyers at 350 GSM.
Recycled paper has an added benefit, as it is better for the environment (which can give your brand some additional goodwill with the public). 100 flyers on 350 GSM recycled paper can cost about £16.95. It’s important to analyze the pros and cons of different paper weights and materials, so make sure you’ve considered all options before sending your project to the printer.
Printing and Shipping
The final cost that can affect your printed flyers is the printing and shipping itself. If you use an online printer, you will likely have to pay some sort of fee for the cost of completing the project and sending it to you. This cost will vary depending on many things, from the printer you work with to your current location.
At Banana Print, we aim to offer the lowest possible production and shipping costs we can. VAT is always included in our prices. Our projects are always dispatched within 24 hours, so you always get great value for your money. But still, shipping costs can vary. For example, 100 flyers on 170 GSM silk paper cost about £10 at standard shipping speeds; if you wanted to receive your flyers sooner, the price for express shipping goes up to £18.
Make sure you plan your projects with enough time to give you the best possible price on printing and shipping.
Get Beautiful Flyers Online
No matter what size or style your flyers may be, you can always get high-quality prints at Banana Print online. Visit our website today to see how we can help with your next major marketing project.