Posts by paul_eastman

Print resolution is far and away one of the most important elements of graphic design, and it’s also an element that trips up many new designers. We’ve all seen the results of a document with poor print resolution – blurry images, muddy colors, and a generally unattractive product – and yet we continue to see…

Source: Unsplash  If you want to have an elegantly designed business card, you need to start with a digital image of at least 300 PPI (pixels per inch). But what exactly is pixel size, and how will it impact your business card design? Let’s discuss how this small detail can make a big difference in…

Source: Unsplash  When you have an event, a sale, or a grand opening to advertise, generating word of mouth is the most important thing. In the internet age, most companies rely on social media or online ads to create buzz for their business, but we believe there’s nothing better than a traditional printed flyer.  …

Source: Unsplash These days, most companies do business on the internet. With so many people banking, shopping, or conducting business online (particularly since the COVID-19 pandemic), some people might imagine that the old-school business tools have fallen out of favor.  But guess what? Business cards are still very much in style — in fact, they’re a necessity. …

Source: Unsplash When you’re printing materials for your business — brochures, flyers, business cards — the devil is in the details. Yes, a great design and informative copy can go a long way, but you must also consider the little things: are the colours attractive enough to catch the eye? Do your font choices convey…

Source Posters are important in print advertising, especially in local promotions for which you’re focused on driving foot traffic. In fact, the first documented printed advertisement dates all the way back to the 1400s! With such a long and storied history, posters have proven their worth as a marketing tool — but only if they’re…

When you run a small business or a Fortune 500 enterprise, branding is an integral part of your success. Your brand identity helps customers understand what your business is like, and helps them remember you even after they’ve visited your shop.  This is why it’s critically important to have consistent and creative branding, particularly when…

Source Because business cards are so commonplace (and partly because they are so small), most professionals opt for a standardized layout and design that is easy for others to read. As a result, most people put the same kind of information on their business cards — the essential info that helps their clients or colleagues…

There are two main colour modes used in professional design and marketing today: RGB and CMYK. These two options seem similar to the untrained eye (after all, they both print in colour) but there are actually important distinctions between them — and these differences determine when they should be used.  Which colour mode is right…

A company’s printed materials say a lot about who they are. Whether you’re printing business cards for your employees, leaflets for an upcoming trade show, or a flyer for a direct mail campaign, the materials you create represent your business to the rest of the world. Therefore, every element must be perfect — right down…