Printing Talk

Posters have long been a go-to advertising method for many businesses. Anytime you need to announce a special event, alert customers to new products you have, or promote your business in any other way, a good poster is one of the ways to get the job done! But what exactly makes a poster “good”? The…

Any business owner can tell you that marketing materials are an important part of most promotional strategies. Whether you’re printing flyers for a special event, brochures or coupons for a direct mail campaign, or business cards so your employees can promote themselves, these tools help get your name and your brand out into the public…

Whether you’re starting a new business venture or going through a company rebranding, your logo is one of the most important parts of your brand identity. Your logo will appear on all your company materials, from flyers and folded leaflets to t-shirts and hats, so it’s very important that it’s absolutely perfect.   There is a…

For many companies, product packaging design is just as important as the product itself. Putting your items into unique and cool packaging is a great way to show off your creativity, ingenuity, and brand identity. This can ultimately endear shoppers to your business all the more. The best packaging design ideas are those that think…

When it’s time to market your business, there are many routes you can take to get your message out. You can promote the company online through paid ads or social media. You can hand out business cards to everyone you know. You can take out an ad in your local newspaper. You can hang a…

In printing, “bleed” refers to an image, usually either a logo or background photo, that extends beyond the edge of a printed page. Whether you’re designing a brochure, flyer, or business card for your company, it is important that you understand what “full bleed” means and how to properly account for it in the design…

Poster size dimensions are the measurements of the page on which you print your poster. In the UK, many printers use the ISO 216 A scale, which is based on a very simple principle: each progressive paper type should be half the size of the one before it.  The most common poster sizes you see…