Printing Talk

There are lots of decisions that go into creating the perfect marketing campaign. You have to find the perfect audience, write the perfect copy, and design the perfect graphics. This is why graphic designers spend hours agonizing over every little detail of their marketing materials, from the colours on the page to the type of…

Posters have long been a go-to advertising method for many businesses. Anytime you need to announce a special event, alert customers to new products you have, or promote your business in any other way, a good poster is one of the ways to get the job done! But what exactly makes a poster “good”? The…

Anytime you write something — an email to your boss, a post on your Facebook page, a birthday card to your nan — you probably spend some time making sure your message is readable. After all, if your audience can’t understand what you wrote, your message won’t be any use! Readability is especially important when…

Any business owner can tell you that marketing materials are an important part of most promotional strategies. Whether you’re printing flyers for a special event, brochures or coupons for a direct mail campaign, or business cards so your employees can promote themselves, these tools help get your name and your brand out into the public…

Whether you’re starting a new business venture or going through a company rebranding, your logo is one of the most important parts of your brand identity. Your logo will appear on all your company materials, from flyers and folded leaflets to t-shirts and hats, so it’s very important that it’s absolutely perfect.   There is a…

What is the perfect font for business cards? The answer depends on the type of message you want to convey. While graphic designers might want to use a unique and artistic font to reflect their individual styles, financial professionals might want a simpler, more direct typeface. Below, we’ve listed some of the most popular font…

For many companies, product packaging design is just as important as the product itself. Putting your items into unique and cool packaging is a great way to show off your creativity, ingenuity, and brand identity. This can ultimately endear shoppers to your business all the more. The best packaging design ideas are those that think…

When it’s time to market your business, there are many routes you can take to get your message out. You can promote the company online through paid ads or social media. You can hand out business cards to everyone you know. You can take out an ad in your local newspaper. You can hang a…

When graphic designers create a poster, they have to consider a number of different elements. What message is the poster trying to convey? What is the poster size going to be? What colours should they use? How should the text be formatted – and, perhaps most importantly, what font should they use? A poster’s font…